Introducing Mintel’s 2025 Beauty & Personal Care Trends

(My) Knowledge is Power

Beauty is moving beyond algorithmic echo chambers, championing individuality and artistry. This change opposes uniform digital trends, urging consumers to showcase their unique identities. Brands innovate by celebrating diverse styles and nurturing self- expression.

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Turning The Tide

Collaborating with green initiatives boosts brand credibility, appealing to savvy,eco- conscious consumers. By focusing on collaboration, brands align with future trends, standing out in a market eager for authentic sustainable innovation.

 

 

Think Slow, Move Fast

Consumers want to approach beauty with intention. How we interact with products becomes even more important and mindful. Embrace slow beauty with potent products and personalised consultations to address unique needs and deepen connections.

 

New Formulation
SKIN CARE
MAKE UP
Lip care

Bionic Hya Booster Peptide Lip Serum

Kissable Blush & Lip Mousse Balm

SUNSCREEN

EcoShield Light Sunscreen SPF 50+PA++++

Reefology Protective Sunstick SPF 50+PA++++

Hair Care

Hair and Scalp Renewal Ferment Elixir

Effortless Hair Curl Spray

Other

Clear & Calm Exfoliating Gel Cleanser

Makeup-Melting Butter Cleanser

Intensive Recovery Hand Cream

Calming Care Sensitive Balm Stick